Get your app found and installed.

App Store and Google Play optimisation: keywords, titles, screenshots and ratings that lift organic installs.

App Store Optimization
App Store
habit tracker app
SponsoredNorthfield & Co. · Book a free consultationnorthfield.co › services

Fixed-price packages, five-star rated, appointments this week.

Organic result

Compare local providers and read reviews…

Illustration only. Northfield & Co. is a fictional brand.

Best foriOS & Android apps
CoversMetadata, creative, ratings
ReportingMonthly ranking report
PricingMonthly retainer

App Store Optimization

Organic installs, compounding

Most app downloads come from store search. Small improvements to keywords and visuals can lift installs every day.

We research keywords, rewrite metadata, redesign screenshots and test them, and help you earn better ratings.

App Store Optimization

What you get

  • Keyword research for both stores
  • Title, subtitle and description optimisation
  • Screenshot and preview design
  • Store listing A/B tests
  • Ratings and review strategy

Best fit when

  • You have an app on iOS or Android
  • Organic installs have plateaued
  • Your store listing has not been updated in a while
  • You also run Apple or Google app ads

Pricing

Quoted on scope after a short discovery call. You get a clear proposal before any work starts.

How we run App Store Optimization

Keywords

Terms that drive installs, not just impressions.

Store creative

Screenshots and previews that convert browsers.

Testing

Store listing experiments on Google Play and iOS.

Ratings

Prompts and responses that improve ratings.

From first call to first results

Discover

We learn your goals, customers and numbers, and audit what is already in place.

Plan

A written plan with priorities, timings and the results we are aiming for.

Deliver

We build, launch and run the work in stages, with your sign-off at each step.

Improve

Ongoing optimisation and plain-English reporting so results keep moving.

App Store Optimization in the wild

Real engagements, real numbers. Open any card for the full story.

Questions about App Store Optimization

Something else on your mind? Ask us directly.

Yes. Better listings make every paid install cheaper.

Metadata changes can show within weeks; creative tests take longer.

Yes, our creative team designs and tests them.

Free first look

We'll start with a look at your site.

Ready to make every visit count? Tell us where you want to grow.

Type it in and a specialist takes a first look before we talk. No site yet? Just get started, or contact us.