Data-led stories, expert commentary and outreach that earn links and mentions from trusted publications.

Illustration only. Northfield & Co. is a fictional brand.
Digital PR & Link Building
Links and mentions from respected sites still matter for search and increasingly for AI visibility.
We create newsworthy stories and expert comment, pitch them to relevant journalists and report on every piece of coverage.

Quoted on scope after a short discovery call. You get a clear proposal before any work starts.
Original research journalists want to cover.
Your specialists quoted in relevant media.
Turning existing mentions into links.
Relevant, editorial links only. No link schemes.
We learn your goals, customers and numbers, and audit what is already in place.
A written plan with priorities, timings and the results we are aiming for.
We build, launch and run the work in stages, with your sign-off at each step.
Ongoing optimisation and plain-English reporting so results keep moving.
Real engagements, real numbers. Open any card for the full story.
Something else on your mind? Ask us directly.
No. We earn editorial links through genuine stories and outreach.
It varies by campaign. We report on every link and mention.
Mentions on trusted sites are one of the signals AI systems use.
Ready to make every visit count? Tell us where you want to grow.
Type it in and a specialist takes a first look before we talk. No site yet? Just get started, or contact us.