The search audience your competitors forget.

Microsoft Advertising reaches people on Bing, Edge, Copilot and partner sites, often at a lower cost per click than Google.

Microsoft Ads
bing.com
accountant for small business
SponsoredNorthfield & Co. · Book a free consultationnorthfield.co › services

Fixed-price packages, five-star rated, appointments this week.

Organic result

Compare local providers and read reviews…

Illustration only. Northfield & Co. is a fictional brand.

Best forB2B & older, higher-income buyers
FormatsBing, Edge, Copilot, partners
ReportingMonthly report + live dashboard
PricingQuoted on scope

Microsoft Ads

More searches, less competition

Many advertisers import a Google campaign into Microsoft Ads and forget about it. That leaves room for brands that run it properly.

We build Microsoft campaigns on their own terms, with separate bids, LinkedIn profile targeting and ad copy tested for the Bing audience.

Microsoft Ads

What you get

  • Campaigns built or rebuilt from Google imports
  • LinkedIn profile targeting by company and job function
  • UET tag and conversion goals configured
  • Bids and budgets tuned for Microsoft auctions
  • One combined search report alongside Google

Best fit when

  • You already run Google Ads and want more volume
  • You sell to businesses or professionals
  • Your Google cost per click keeps rising
  • Your audience skews older or desktop-based

Pricing

Quoted on scope after a short discovery call. You get a clear proposal before any work starts.

How we run Microsoft Ads

Search ads

Text ads on Bing and partner results, including Yahoo and DuckDuckGo.

Copilot placements

Ads alongside answers in Microsoft Copilot conversations.

Shopping campaigns

Product listings from your Microsoft Merchant Center feed.

LinkedIn targeting

Bid adjustments by company, industry and job function.

From first call to first results

Discover

We learn your goals, customers and numbers, and audit what is already in place.

Plan

A written plan with priorities, timings and the results we are aiming for.

Deliver

We build, launch and run the work in stages, with your sign-off at each step.

Improve

Ongoing optimisation and plain-English reporting so results keep moving.

Microsoft Ads in the wild

Real engagements, real numbers. Open any card for the full story.

Questions about Microsoft Ads

Something else on your mind? Ask us directly.

Often, yes. Volume is smaller, but competition is usually lower too, so cost per lead can be very competitive.

We use them as a starting point, then rebuild bids, budgets and settings for Microsoft.

Yes, but it can start small and scale when results justify it.

Free first look

We'll start with a look at your site.

Ready to make every visit count? Tell us where you want to grow.

Type it in and a specialist takes a first look before we talk. No site yet? Just get started, or contact us.