WordPress and Shopify power a huge number of business websites. Both are good choices. They are just good at different things.
Choose Shopify if selling products is the main job
Shopify is built for ecommerce. Payments, checkout, inventory, shipping and tax are all handled in one place, and the platform takes care of hosting, security and updates.
- Fast, reliable checkout out of the box.
- Huge app ecosystem for reviews, subscriptions and marketing.
- Easy for non-technical teams to manage products and orders.
The trade-offs are monthly fees, transaction costs on some plans and less flexibility for complex content.
Choose WordPress if content and leads come first
WordPress is a content management system. It suits service businesses, publishers and lead-generation sites that need lots of pages, a blog and custom layouts.
- Complete control over design and structure.
- Excellent for SEO-led content and service pages.
- Can sell products too, using WooCommerce.
The trade-off is responsibility. You need good hosting, regular updates and a sensible build to keep it fast and secure.
What about WooCommerce?
WooCommerce turns WordPress into a store. It is a strong option when ecommerce is part of a content-heavy site, or when you need custom product logic that Shopify cannot easily handle.
Questions to ask yourself
- Is selling products online the main purpose of the site?
- How much content will you publish?
- Who will manage the site day to day?
- Do you need features that are unusual for your industry?
Our approach
We build on both, so we have no reason to push one over the other. We recommend the platform that fits your business and your team, then build it so it is fast, easy to manage and ready for marketing from launch.
Planning a new site? Tell us what you need.
